This is a blatant plug for something I really like 🙂
If you are involved with some form of membership-based organisation or association, I highly recommend getting your hands on a copy of this brand new book – Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community, by my friend Amanda Lea Kaiser (a CEO, or Chief Experience Officer.)
If you happen to be the person I describe above, I don’t have to tell you how hard it is to keep your members engaged and involved. But the good news is that engaging members does not need to be hard, complicated or costly.
This book is like a map of your member’s thoughts and feelings as they travel through their membership journey.
Elevating Engagement reveals 100s of ways to help members engage with others in their community and with you at each stage of this journey.
It’s the perfect book for staff or volunteers of all sizes and types of trade and professional associations.
The book is not just for those interested in growing membership (although there are many great membership growth ideas) – many of the strategies Amanda shares include event engagement, content development, organizational strategy, online community management, marketing, innovation, volunteer recruitment, technology, and so much more.
Elevating Engagement is available at Amazon, Barnes & Noble and many other good booksellers.
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Original post May 2023, last updated May 2023.